Zomato: Can it win the Battle for Leadership in India’s Food Tech Market?
Code : COM0268 |
Region : India |
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Introduction: On October 6, 2018, Zomato, the online restaurant discovery and food delivery company in India, claimed that it had achieved a monthly order quantity of 21 million during September 2018. Though the company claimed leadership position in the food delivery market across the country, there were conflicting reports that Swiggy – Zomato’s competitor, had comparatively delivered more number of orders during September 2018. The online food delivery sector turned out to become one of the swiftest developments in the e-commerce space in India after 2008. This sector metamorphosed the entire outlook of the food industry and opened up a wide choice for consumers to be selective in a wide variety of cuisines, anywhere, anytime from a range of restaurants listed online. |
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The Food Tech industry in India was dominated by major players – Swiggy, Zomato, Uber Eats and Foodpanda which weighed with each other in offering deep discounts to customers to corner market share...
